Today, there are many competitions when it comes to having a place in the target market of many businesses. Once cannot simply keep utilizing techniques that have already gathered dust or old school techniques that have simply lost its effectiveness. A modern entrepreneur today knows how to blend in with the latest trends when it comes to marketing and promotion of a business. They know that using the Internet for advertising purposes can be very effective if used properly. The Internet can reach millions of people in just a short time and that is why many entrepreneurs make use of it. This is where modern business marketing comes in and we are going to discuss an underrated technique that only a few marketers take advantage of.Many people know that social networking websites allow users to connect to others all over the world. There are some businesses and stores that utilize this network for their advertising campaigns because they know that it has yielded good results for them. Doing your marketing ventures in a social network website is underrated because a lot of entrepreneurs have not yet realized its effectiveness in reaching many people all at once. In a social network such as Twitter, a business can publish posts called tweets which will instantly show up in the accounts of the amount of users they have interconnected with. The amount of people on the receiving ends depends on how many people have followed that particular account. So the more the merrier and you can start doing this modern business marketing right away!Starting out in a social network website is not hard and so is marketing there. Always remember that if you market in a network, personal etiquettes and social rules still apply in it. Be courteous and polite to people that you are talking to and give them respect so that they can do the same for you. Put in mind that you are dealing with real live people all over the world and always put yourself in a thought that you are talking to them in person. The more you interact with your customers and prospects, the more they are going to like you if you do it positively. They will have the idea that your business goes down to the personal level and listens to what they have to say. Your customers will know that you are listening to their concerns and suggestions and do not take them for granted.Modern times call for modern measures to be applied that is why sophisticated and advanced techniques should be done especially when it comes to marketing. The modern business marketing that we have talked about here can be a guide for young entrepreneurs that are aspiring to become successful in their careers. I hope that this article has helped bolster your confidence in handling your business and will spark up an idea in your mind to push through this kind of technique. Remember that things change as it is and that change is always good.